B2B E-commerce Websites

E-commerce targeted at trade customers

Your customer base may be trade, distributers or wholesalers in which case, while you may want your product catalogue to be visible on the web, you only want known clients to have:

  • A private view of prices, stock availability or certain product information
  • Ability to place an order
  • Ability to buy online or through credit

As well as allowing secure access to clients, the Realnet LeanCMS e-commerce platform contains a suite of built-in features to make your trade customer experience easy and encourage sales:

  • Delivery prices linked to order value or weight
  • Volume discounts
  • Discounts based on customer bands/rating
  • Order history
  • Product purchase history
  • Multiple shipping address storage
  • Credit account facility

Helping you  generate new trade customers

Making sales to existing customers is one thing but developing your website hand-in-hand with our digital marketing team ensures that SEO (search engine optimisation) is at the heart of your website. Once on the website, we encourage new trade customers through specific calls to action. These are funnelled through to a trade registration form that seamlessly integrates with your website customer database, allowing you to activate (or not!) new customers.

Diverse portfolio of e-commerce solutions

We pride ourselves on being able to assist any industry with their website and have delivered e-commerce solutions for a variety of products including:

  • Jewellery
  • Hi-tech equipment
  • Garden & horticulture
  • Education
  • Health & beauty
  • Veterinary
  • Specialist products

We have also provided e-commerce solutions for non-physical products such as online training courses and books/media.

Sell to both B2B and B2C

If you sell products to both trade/distributors and retail customers then our LeanCMS e-commerce package allows you to do just that! The platform allows both customer types to be handled as distinct audiences with:

  • Different pricing structures
  • Different sale volumes
  • Different delivery costs
  • Different payment methods e.g. credit accounts for trade

You new e-commerce website will allow you to change what matters without duplicating general information like product descriptions, imagery and catalogue structure.


Contact us to take your business to the next level

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Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30
Saturday Closed - except emergency support
Sunday Closed - except emergency support