Trucklite Case Study

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Truck-Lite is a world leader in the design and manufacture of vision systems servicing the automotive and commercial vehicle industry. They are a preferred supplier to many of the Original Equipment Manufacturers within the automotive, truck and trailer industries, and also service the construction, agriculture, industrial and military markets.


The company has a strong heritage and global presence with over 11 manufacturing locations worldwide, exporting to over 60 countries.

Truck-Lite approached us as their existing website did not adequately reflect their brand. Having been built a number of years previously, the site lacked modern functionality and various additions had left the underlying architecture and navigation in a confused state.


Realnet planned and produced a new site with Truck-Lite, taking into account the unique requirements of their product range and the global nature of their business.

The site has multi-language capabilities and is fully functional in four different languages. A stockist search function allows users to locate their nearest dealer anywhere in the world.

A structured database was created from the complex range of components and consumables, allowing for the front end of the website to display product relationships, thus ensuring ease of use for customers.

At the moment the site is set up to catalogue products and sign-post towards a relevant stockist. It is built on LeanCMS scalable B2B e-commerce platform to support the future addition of e-commerce for Truck-Lite's dealers and re-sellers.


The new website is a huge improvement, both visually and structurally, and Truck-Lite are pleased to have a site that better reflects the size and scope of their business. The catalogue of products is categorised and easy to navigate, whilst a simple-to-use admin area allows Truck-Lite to update and add products quickly and easily.

The new website is tracked with Google Analytics, to the site's benefit, so Truck-Lite can be measured and improved further.


Realnet have been a great company to work with as they are proactive and quick to find solutions. We would strongly recommend them to other businesses who are looking for a friendly but efficient company.

Michelle Brook, Truck-Lite Europe Ltd

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Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


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  • Cambridgeshire
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  • United Kingdom

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