Kick Off case study

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Kick Off are a 24/7 football news company providing the largest source of football related news in Africa. They have a printed monthly magazine that accompanies their online news service.


The team at Kick Off recognised that their old website was in need of a refresh. It had served them well in the past but technologies, social media and viewer patterns had changed considerably over the preceding few years, and a new site was needed to keep pace with new trends.

Kick Off asked us to provide a new website design, as well as an easy-to-use content management system (CMS) that would allow them to update the site quickly and easily. Kick Off were also aware that over 60% of viewers to their site would be using a mobile device, making the mobile site an essential part of this project.


Pictures sell the stories and we always knew this would be an image rich website. We knew that the majority of viewers would access the site from a mobile device but that connections and devices would not always be equivalent to European technology, so we developed a mobile version that would load quickly in areas where signal coverage may not be ideal.

The Kick Off website was already a popular site so we developed a server set up that could not just cope with the current level of traffic, but over and above the anticipated increased levels. A reverse proxy caching server, two front-end servers and a database server are all used to ensure the 2,000+ simultaneous users are dealt with quickly.


Visits to the site are up by 250%, with traffic averaging over 5 million views per month. The number of unique visitors has increased by 60% and average pageviews are up 56%. Viewers are staying on the site longer too, with the bounce rate 5% down and an average visit duration of over 5:30 minutes.

Following the success of the main and mobile site projects, Realnet were tasked with developing a mobile site for the African Cup Of Nations (AfCON). A regional site for Nigeria has also been recently completed along with a microsite for the 2014 World Cup.


"Realnet have proved the perfect digital solutions partner for Kick Off. From excellent daily support to innovative new projects, Realnet's professionalism and expert insights have grown Kick Off's traffic exponentially in the last 4 years, cementing the brand as Africa's biggest football publisher."

Andrew Young -

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Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.


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