Constructor Hub is an online portal for professional Buyers of construction services to connect with suitable Contractors, Specialist Contractors and Suppliers based on their specific project criteria.
Constructor Hub’s main aim is to allow buyers to find specific service providers quickly and easily, which requires a powerful parameter-based search system, on top of a neatly arranged database.
The site also requires an account system to allow registration for greater access to information.
Realnet carried out a detailed scoping phase with Constructor Hub to fully understand the parameters that buyers were likely to need for search, and then custom built a robust search function to underpin the site's main objective.
The home page is designed to encourage immediate search with clearly-defined categories including geo-location, and includes a large call to action to sign-up to access full benefits.
The site navigation offers clear entry points for both buyers and contractors, encouraging goal-conversion on the registration journey.
The website was launched in January 2017, and Realnet carried out an effective digital marketing strategy to help build the database of buyers and suppliers and stimulate brand awareness.